The How and Why of Enterprise Gamification
For enterprises, gamification is no longer a novelty. From SalesForce to Target to LinkedIn, over 350 nationally-recognized enterprises have invested in gamification, with many reporting excellent...
View Article3 BI Solutions For Small Businesses
The paradigm shift has been happening for some time: the ubiquity of data means successful small businesses need access to business intelligence (BI) software to stay on par with their larger,...
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Avoid Delays with this EHR Implementation Checklist
Implementing an EHR can be a long and confusing (not to mention expensive) endeavor for hospitals and practices. Even worse, many practices end up so unhappy with their chosen program that they decide...
View ArticleDoes On-Premise Business Intelligence Software Still Have Value?
If you just read the headlines, you’d think that cloud computing could solve every problem your business will face. Outsourcing your in-house applications, or even your IT infrastructure, can provide...
View ArticleWhy Sales Contests Need Gamification
Sales contests are a fundamental tool for managers who want to increase productivity, and may be one of the most common applications of gamification. Unfortunately, these contests often suffer from...
View ArticlePreventing Customer Churn with Business Intelligence Software
While many applications of business intelligence require substantial technical expertise and resources, use cases do exist that organizations can apply right away. Measuring and preventing churn, or...
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How to Effectively Repurpose Your Content into Videos
The consumption of video content is growing at breakneck speed. Cisco has predicted that by 2017 Internet video traffic will have increased fourfold, and Nielsen reports that 64% of marketers expect...
View ArticleWhy Marketing Automation Is More Than a Trend
A trend can be loosely defined as “a general direction in which something is changing.” While this description hints at definitive transformation, the term carries an implication of transience, as in...
View Article5 Reasons Your Content Is Underperforming (and How to Fix It)
Not all content is created equal. In fact, the vast majority of content initiatives produce far less value than they should. Case in point: Sirius Decisions reports that 65% of all B2B content goes...
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What to Do When Your Business Can’t Scale
Free-Photos / Pixabay At some point, every entrepreneur hits a plateau with their business. The story usually goes like this: you’ve spend a great deal of time on a product you really think is going...
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Why Microcopy Will Be Huge in 2019
If you’re a UX designer, product manager, or digital marketer, microcopy should be something that’s on your mind a lot this year. Microcopy is the small bits of texts that turns buttons into CTAs,...
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A Proven UX Research Process to Redesign Your Website
Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. But what does that process look like? And how do you...
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When Less Is More: The Power of Minimalism in UX Design
As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while...
View ArticleWhat the Digital Workplace of the Future Will Look Like
Artificial intelligence, automation, and machine learning technology are taking over manufacturing, service work, and many other essential business tasks, moving the world toward what some are calling...
View Article3 Areas to Optimize Your UX Design (and Get More ROI)
The 80/20 rule is one of the most overused principles in business. It also enjoys a rich history. Around 1904, the Italian engineer and economist Vilfredo Pareto calculated that roughly 80% of the...
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How to Get More Insightful User Feedback
All feedback from your customers is valuable, but there are certain types of qualitative data that can give you more insight than others. Truly insightful feedback can help you identify when people...
View ArticleHow (and Why) to Advertise Your Long Form Content on YouTube
If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1...
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